SFF is a fully supported organized bike ride that benefits Cyclists for Cultural Exchange (CCE), a 501(c)3 non-profit organization located in Santa Cruz County, California. CCE was established in 2004 with the goal of furthering peace and international understanding through exchanges between people with a common interest in cycling.  Strawberry Fields Forever XXVIII will provide funds to support CCE programs.

More information can be found on the website.